Gerland is a UK based, Italian inspired company designing, manufacturing, and retailing accessible ready to wear fashion. We are committed to making good design a daily choice for everyone. Gerland was established by Geri Sciame and registered as a Ltd company in 2020 to enable the companies’ vision to be fully realised. 

Geri is proud of his Sicilian heritage and will continue to ensure this is recognised throughout the Gerland brand. Since Geri was a child, he always enjoyed dressing up by mixing and matching styles from casual to formal. His father was a tailor, and his mother was a seamstress and he watched them and learned how to measure and create pieces. This started his journey into fashion.

When He moved to London from Sicily, He started his career in fashion working for several brands and then became a personal shopper and stylist at Selfridges. There he styled in brands like Fendi, Gucci, Louis Vuitton, Hermes, Christian Louboutin, and Dolce & Gabbana. Having styled clients including major celebrities like David Beckham and ASAP Rocky, He honed his skills and is now bringing them to you with Gerland.

He understands what it takes to make someone feel confident in their clothing choices, no matter what their size, and help them make a statement no matter the occasion. Let Geri and Gerland be your personal stylist!


Gerland is an equal opportunities employer and celebrates the great diversity of vibrant cities like London, Milan, Rome, Dubai, Los Angeles and New York.