Shop Our Collections
2024 LookBook
Check out our new 2024 collection in our new lookbook.
About Geri Sciame, Founder and Creative Director
Curating a wardrobe is what I was born to do!
Since I was a child, I always enjoyed dressing up by mixing and matching styles from casual to formal. My father was a tailor, and my mother was a seamstress and I watched them and learned how to measure and create pieces. This started my journey into fashion.
When I moved to London from Sicily, I started my career in fashion working for several brands and then became a personal shopper and stylist at Selfridges. There I styled in brands like Fendi, Gucci, Louis Vuitton, Hermes, Christian Louboutin, and Dolce & Gabbana.
Having styled clients including major celebrities like David Beckham and ASAP Rocky, I honed my skills and am now bringing them to you with Gerland. I understand what it takes to make someone feel confident in their clothing choices, no matter what their size, and help them make a statement no matter the occasion.
Our collections allow you to build a wardrobe you can be proud of. You will always look and feel your best in our clothes.